Visitors → Clients

First impressions are super important, right? Especially now in 2024.

And your website's the first thing many people see.

So, let's think about this: Is your website really doing its best job?

Imagine someone is looking at LinkedIn and finds your post.

They click and go to your website. What will they see?

Here’s what you need to ask:

• Do you have something free and cool for them on your site?

• Do you show that you understand who they are and what they need help with?

Your website should make people feel like they’ve found just the right place.

Like they're in good hands with you.

In this email, I’m going to show you 6 ways to bring more clients to your website.

Let’s make your website a client magnet!

1. Focus on Their Needs

When people visit your site, they want to know what you can do for them, not just all about you.

Make sure your website talks about how you can help solve their problems.

2. Different Visitors, Different Pages

Not everyone who visits your website comes from the same place.

Some might find you through a Google search. Others might click a link somewhere else.

Make special pages for these different visitors.

It’s like saying “Hey, I know where you came from, and I’ve got just what you need!”

3. Talk to Them, Not at Them

Use words like “you” more than “I” or “we”. Your website should feel like you’re having a friendly chat with your visitors, not just talking about how great you are.

4. Show That You Understand

Your website should show that you really get what your clients are going through.

Include stories or reviews from other people you’ve helped.

This shows new visitors that you can make a difference.

5. Give Something for Free

Everyone loves free stuff, right? Offer a free guide or report on your website.

This could be about something you’re great at.

For example:

if you’re great at SEO, give away a simple guide about it. This makes people trust you more and see you as an expert.

6. Keep It Simple

Don’t use fancy words or jargon that’s hard to understand.

Talk in simple, clear language so everyone can get what you’re saying.

This makes your visitors feel more comfortable and they’re more likely to stick around.

Remember, improving your website is all about ensuring it talks to your visitors in a friendly, helpful way.

Want more people to reach out to you?

Make these changes and watch what happens!

In this email, I’ve shown you 6 ways to make your website a place where more clients want to come.

Try them out and see the magic happen!

Catch you later!

Philip Wallage — philipwallage.com
I help you go on holiday without a laptop.
How? By turning your skills into products that sell.

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