are you talking design or business?

Many designers create breathtaking work but hit a wall when it's time to sell.

The issue? A gap in business knowledge.

You've seen others try quick fixes. They add business buzzwords to their pitches or promise the moon without understanding the client's core needs.

These methods fall short. Why? They don't bridge the gap between art and its business impact. This newsletter changes the game.

We tackle the real problem: connecting your design skills to tangible business benefits. It's not just about making your work sell; it's about making it indispensable.

Discover how mastering this blend can turn your designs into key business solutions.

Let's dive in.

Bridging Design with Business Value

So, how do you bridge the gap between design and business?

Here are six simple tips:

Design is more than looks. Design solves problems. It can make people buy more or love a brand. Your designs can do big things for businesses.

Know what your client wants. Listen well. Ask them about their big goals. Learn about their work and who they compete with.

Soft skills matter. Show you get their problems. Talk clearly about how you can help. Be sure of your skills.

Numbers tell stories. Learn which numbers show success. Work with your client to pick goals. Use tools to monitor these numbers. This will show how good your design is.

Real stories of success. Share real-world stories about times your design helped a business. Share the problem, your idea, and the great results.

Design and business go together. Mixing design with business thinking is smart. It makes you more valuable to your clients. This mix is a big win for everyone.

Simple Steps to Start

• Think about your past work. How did it help a business?

• Learn new business words each week.

• Practice talking about your design's business value.

• Start using tools to track your design's success.

Imagine this

Clients come to you, and they see you as a key partner.

You're not just making things look good; you're solving their problems.

This is what happens when you mix design with business.

But don’t worry.

You might think this will limit your creativity. It won't.

It gives your creativity a clear direction. It makes your art even more powerful.

By following these ideas, you'll change how clients see your work.

It's more than just beautiful.

It's a key part of their success.

Welcome to the world where design meets business.

The best “build once, sell twice” asset.

While most creators sleep on email courses, the best ones scale with them.

Sign up for Master the Email-Based Course and see why Dickie Bush had “Takeaways within 5 minutes... Huge value.” 

Get $50 off for the next 48 hours with code LEAD.

Philip Wallage — philipwallage.com
I help you go on holiday without a laptop.
How? By turning your skills into products that sell.

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