How are you?

Yes, that introduction should leave you with a weird feeling in your stomach.

I tell my fellow entrepreneurs all the time: If you wait until you need customers to start your marketing, you’re already late. Growing a business isn’t about big, dramatic gestures—it’s about showing up consistently.

One of the easiest ways to do that? Just keep in touch.

A quick message. A shared article. Even a simple “How’s it going?” can make all the difference. If you let a year (or more) pass without reaching out, suddenly, it feels like you’re only messaging because you need something—and that’s not a great vibe.

I’m speaking from experience here. Staying consistent isn’t always my strong suit, which is partly why I’m building BTNG Unlimited—a design subscription where businesses can get high-quality UX design without the feast-or-famine cycles. The process has me thinking a lot about consistency. Showing up for customers. Keeping things simple.

So this email is me practicing what I preach.

Let this be your nudge to reach out to someone today. Someone you’ve lost touch with. Someone you value. No sales pitch. No agenda. Just check in.

Let me know how it goes. Seriously. Hit reply—I’m always curious to hear what you’re working on.

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Philip Wallage — philipwallage.com
I help you go on holiday without a laptop.
How? By turning your skills into products that sell.

👻 Here’s a Super Secret Link - Spooky!
🛄 Don’t be a stranger—find me on LinkedIn so we can stay connected!

👉 Heads up, fellow human: I hit 'send' when it fits my schedule, even if that's not 9-to-5. No stress if you're off the clock—reply whenever you like, no rush!