✋ Hold Your Horses on Automation!

Hi Productizer,

This Friday, we (the Productizer Community) are diving into a hot topic at our event: Automating your business.

Now, we all have a little crush on tools like Zapier or Make.

They turn our workdays into magic.
Minus the pointy hats and wands.

But here's the catch:
Not everyone should jump on the automation bandwagon.

Why? Because timing is everything.

Imagine diving into a pool without water. Ouch, right?
That's kind of what premature automation feels like.

Let's break down the "Maturity Marathon."
Every process should run before you even whisper "automate."

1. The "Let's See What Sticks" Phase

This is where you toss spaghetti at the wall to see what sticks. It's all about trying new things, messing up, and occasionally stumbling upon greatness.

Automation at this stage is like putting roller skates on a baby: hilarious but not particularly effective.

2. The "This Might Just Work" Phase

You've got something that sticks! Now, it's time to standardize it. Make sure it's not just a one-hit wonder or a fluke.

This stage is crucial, akin to figuring out that not all pasta tastes good with ketchup.

3. The "Let's Write That Down" Phase

You're onto something good. It's time to create a playbook. Documenting your process ensures it's not locked away in your brain vault, inaccessible to others.

Think of it as writing down the secret family recipe before Grandma forgets it.

4. The "Polish Until It Shines" Phase

Now, you refine and improve. It's like realizing that adding a little basil and garlic to that pasta makes it a chef's kiss. This is where you tweak and optimize until it's running smoother than a greased weasel.

5. The "Alright, Let's Automate" Phase

Only now, when your process is as mature as a fine wine (or a particularly snooty cheese), should you consider automating. Automation, at this point, is like installing a conveyor belt in your pasta factory.

Efficient, effective, and ready to roll.

So, Why the Wait?

Jumping too quickly into automation can cause problems.

It's better to take your time.

Make sure everything in your process works well before automating it.

This way, when you do automate, everything runs smoothly and efficiently.

This Friday, we'll discuss why waiting a bit before automating is a smart move.

We'll keep it straightforward and useful.

We're all here to learn how to make our businesses work better without making things too complicated.

Catch you on the flip side,

P.S. Don't forget to bring your best "matured" ideas. And maybe a drink.

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Philip Wallage — philipwallage.com
I help you go on holiday without a laptop.
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