Was it all a dream?

Ever felt a rush of excitement so intense it reminded you of a child on Christmas morning?

That was me last week, thanks to the Apple Vision Pro.

Though not yet available in the Netherlands, I had the unique opportunity to experience this much-anticipated device firsthand.

As a UX designer deeply immersed in AR/VR technology, I've long awaited a device that could truly blend the digital with the physical seamlessly.

While many companies have attempted to pioneer in this field, none have managed to spark widespread adoption—yet.

Enter Apple, a company known not for being the first but for being the most impactful.

They transformed the smartphone and tablet landscapes, and now they're taking on AR/VR.

First Impressions: Beyond Expectations

Setting up the Apple Vision Pro was a breeze.

The intuitive UI design and the novel interaction method—simply press your index finger and thumb together—felt like stepping into a new reality.

The most mesmerizing moment?

Diving into a 3D environment where movies, music, and sports come alive around you.

The wow factor?

Gigantic.

The Glasses Conundrum, A Personal Hurdle

However, here's the twist in my tale of tech enchantment: I wear glasses.

At first, I thought this wouldn't be an issue given the proximity of the screens. Yet, it turned into my showstopper.

Although Apple offers Zeiss Optical Inserts for standard vision corrections, they don't accommodate astigmatism to the degree I require.

So, as thrilling as my experience was, a purchase isn't in my cards just yet.

Market Response: A Cooling Trend?

Just yesterday, news broke that Apple might be cutting production due to soft interest levels.

This leads us to a pivotal question:

What Would It Take?

For Apple Vision Pro to succeed, it must transcend being a mere gadget.

It needs to offer universally accessible enhancements that cater to a wide range of visual impairments and integrate seamlessly into everyday life.

Imagine a world where AR/VR becomes as indispensable as our smartphones.

That's the future Apple could help us enter.

Can Apple redefine our reality once again?

Or will the Vision Pro become just another gadget we read about in tech blogs?

I'd love to hear your thoughts and predictions.

Hope you found this peek into the future as intriguing as I did.

Warm regards,

P.S. Excited about where technology is headed? Join the conversation by replying to this email. Let's explore the future together!

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Philip Wallage — philipwallage.com
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